Writing and Strategy

Cover page of a strategic communication plan document by Alyssa Jansen, dated October 8, 2025.
The first page of the document contains an introduction and detailed list of objectives and key results for a promotional campaign.

Strategic Communications Plan

This 12-page communication plan is some of my most in-depth strategic work, and I enjoyed getting to throughly develop an informed comms approach for an internal client.

After developing and refining the strategy, I executed a version of this plan with my peers, and some of my tactics were chosen by our client for implementation.

Children Like Us Book Review

“As she carries the reader through to present day, Penner props open the door to her past with a scrapbook of photographs and videos from throughout her life. Many chapters begin with these descriptions of footage taken by her Baba or photos from major life events, reading like proof of Penner’s lived experiences. If this media is evidence, then Penner enlists the reader as a witness — see what happened, understand the meaning of it, and don’t look away.”

Want to hear me talk about Children Like Us and Working Draft magazine? Here’s me on CKUW’s Book Worm segment — give it a listen!

DASCHWorks Sponsorship Proposal